WINGSTOP

Bringing the Culture, Wearing the Flavor

To connect with a new generation of tastemakers, I led the creative direction for WingStop’s FLVR initiative—an unapologetic dive into the intersection of streetwear, culture, and brand identity. This wasn’t about slapping logos on apparel; it was about crafting a movement that resonated with Gen Z’s fashion-forward mindset.

We approached FLVR as more than just merch—it’s a wearable statement. A call to action to embrace individuality, elevate self-expression, and make every moment flavorful. Inspired by the energy of street culture, we designed pieces that felt authentic—bold, wearable, and worthy of a place in any hype-driven wardrobe.

At its core, the FLVR Manifesto is a rejection of the ordinary. It’s a celebration of those who bring their own flavor to the table, in what they wear, what they do, and how they move through life. Because life without flavor is meaningless.