A lifetime of making things. A curiosity for everything.

I’ve spent the better part of my life creating things. Building brands, telling stories, making films, exploring ideas, and occasionally venturing into places I never imagined I’d end up.

For more than 25 years, I’ve worked at the intersection of design, storytelling, strategy, and technology. As the founder and creative director of REAKT, I’ve had the opportunity to collaborate with talented people, ambitious brands, and organizations doing meaningful work. Along the way, I’ve helped shape identities, launch businesses, build digital experiences, and bring countless ideas to life.

But I’ve never been particularly interested in defining myself by one discipline.

My background is rooted in design, but my interests have always extended well beyond it. Film, photography, architecture, music, travel, technology, and the natural world all influence how I see things and what I create. I’m drawn to the unconventional, the beautifully imperfect, and the moments that make you stop and look a little closer.

Filmmaking has become an increasingly important part of that expression. There’s something about capturing a moment, creating an atmosphere, or telling a story without saying a word that I find incredibly compelling. It’s a different kind of creative challenge, one that continues to push me in new directions.

I’m also an entrepreneur at heart. I love the process of building something from nothing. Taking an idea, challenging assumptions, bringing the right people together, and figuring out how to make it real. That curiosity has taken me beyond the creative industry and into new ventures, products, and technologies.

I believe great work comes from a combination of instinct, experience, curiosity, and a willingness to take chances. I’ve never been especially interested in following a formula or doing something simply because that’s how it’s always been done.

After all these years, I still get excited by a blank page, an unfamiliar place, an interesting problem, or an idea that seems just a little out of reach.

I’m proud of what I’ve built. But I’m far more interested in what comes next.