THE HEADSTRONG PROJECT

No Mind Left Behind. A Fight to Save Veterans’ Lives.

Every day, 20 veterans take their own lives—a crisis fueled by stigma and silence. Headstrong provides free mental health care for those who served, but they needed a brand that could break through, change the conversation, and reach vets in a way that truly resonates.

Built on Honor
We redefined Headstrong’s identity from the ground up, designing a bold, military-inspired logo that symbolizes strength and connection. The tactical orange and deep black color palette reframed mental health as an active battle—one that demands urgency, resilience, and action.

One Site. Many Missions.
The redesigned website became a mission-driven platform, built to connect veterans with care, build trust, and mobilize donors. A streamlined UX guided each audience through clear, actionable pathways—ensuring that whether someone needed help or wanted to give it, they knew exactly where to go.

This rebrand didn’t just refresh a nonprofit—it transformed the way mental health is positioned for those who’ve served, giving veterans a stronger reason to step forward and seek help.