STOLEN RUM

Street Grit Meets Indie Spirit

Stolen Rum isn’t just a drink—it’s a movement rooted in rebellion, culture, and attitude. I was brought on to craft a visually impactful campaign kit that would resonate with the underground worlds of streetwear, indie music, and nightlife.

Raw Energy, Real Moments
The campaign’s on-premise posters and wild postings leaned into gritty, unfiltered storytelling—capturing raw lifestyle moments through a mix of bold graffiti-inspired typography, tattoo culture aesthetics, and street-level photography. This wasn’t polished branding—it was a visual language that belonged in the scene, not just marketed to it.

A Digital Presence with Edge
The website extended this grit and attitude, serving as a stripped-down, culture-first hub that amplified Stolen’s social presence and cultural collaborations. Every touchpoint was designed to feel authentic, rebellious, and unapologetically raw—just like the brand itself.