KOHL’S

Reimagining a Modern Identity for a Retail Giant

As a creative consultant, I was tasked with rethinking the overarching visual language of Kohl’s, bringing a fresh, modern perspective to a legacy brand. The challenge was to craft a cohesive design system that could scale seamlessly across all marketing touchpoints—retail, digital, social, and email—while maintaining the brand’s approachability and broad audience appeal.

This design exploration extended into Kohl’s Cash, evolving the brand’s most recognizable incentive program with a more dynamic and engaging look. By refining the aesthetic across platforms, from in-store experiences to digital interactions, I helped shape a unified and future-forward creative direction that positions Kohl’s as an accessible yet design-conscious retail leader.